GUIDELINES FOR WRITING OBJECTIVES
In general, a well-formulated objective:
- Starts with an action verb.
- Specifies a single key result to be accomplished.
- Specifies a target date for its accomplishment.
- Is specific and quantitative; therefore, is measurable and verifiable.
- Specifies the what and when; avoids the why and how.
- Relates directly to the accountable manager’s role in the organization.
- Is readily understandable by those who will be contributing to its attainment.
- Is realistic and attainable but represents a significant challenge.
- Provides maximum payoff on the required investment of time and resources when compared with other objectives being considered.
- Is consistent with available or anticipated resources.
- Is consistent with basic organizational policies and practices.